Tesla discontinuing Model S 60 and 60D on April 17, ahead of Model 3 ramp

Discussion in 'In the News' started by teslarati, Mar 17, 2017.

  1. teslarati

    teslarati Administrator

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    Tesla will be discontinuing the Model S 60 and 60D sedan on April 17, 2017. The announcement made by Tesla via email to Model S customers across Europe (there’s been no reports of US customer receiving the email at the time of this writing) comes on the heels of a series of discontinuations aimed at maximizing production efficiency.

    Tesla confirmed with Teslarati that the current base version of the Model S which is capable of 210 miles to 218 miles of range depending on motor configuration, will be available until mid-April. Both Model S and Model X will share the same battery configurations following next month’s discontinuation of the 60 kWh battery pack, leaving the 75 kWh pack as the entry level battery option.

    Tesla's communication as follows:

    "One year ago, we introduced the Model S 60 kWh battery as a more affordable option to accelerate the adoption of electric vehicles. However, most customers ended up buying an equivalent to the Model S 75kWh. To simplify the ordering process for our customers, we will be removing the 60 kWh option from our lineup.

    Customers who still want the opportunity to own a 60 kWh Model S will have until April 16, 2017 to place their order. Any 60 kWh Model S will have the ability to upgrade their battery to 75 kWh via an over the air update."

    One can also speculate that Tesla is looking to create as much as a gap as possible between a fully optioned Model 3 and the base Model S. By minimizing overlap between two vehicles aimed at very different target audiences, Tesla can minimize potential cannibalization of Model S sales.

    Discussion taking place within the Tesla community seem to suggest that Model 3 could be offered with a battery pack up to 75 kWh in capacity, further validating Tesla’s move to discontinue the Model S 60D in order to avoid overlap. Removing the $68,000 base version of the Model S also leaves room for Tesla to set a higher price cap for a fully-optioned Model 3.

    Tesla is expected to begin production of Model 3 in July. A silver Model 3 prototype was recently spotted testing on the backlot of SpaceX.

    Article: Tesla discontinuing Model S 60 and 60D on April 17, ahead of Model 3 ramp
     
  2. JRDM

    JRDM New Member

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    I don't know if it really makes sense to worry about price overlap between the 3 and S. I mean, there's a shit ton of price overlap between S and X and I think it's arguable they're as similar to each other than 3 and S are. But given that the more recent 60kWh battery is a derated, locked 75kWh battery, it probably really got to the point where it doesn't make sense to have 60 as an option anymore.
     
  3. Taylor S Marks

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    Model 3 is a sedan
    Model S is a sedan
    Model X is an SUV

    I'd disagree that the S and X are as similar to each other as the 3 and S are.

    Saying the S is like the X is like saying an apartment complex is like an office complex.
     
  4. Teslaliving

    Teslaliving Moderator

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    I agree with the post, they need to separate 3 and S somehow. Range and performance make the most sense.
     
  5. Tesla Bargain

    Tesla Bargain New Member

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    I fully support Tesla's decision, which makes our S 60 very special. :)
     
  6. JRDM

    JRDM New Member

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    #6 JRDM, Mar 18, 2017
    Last edited: Mar 19, 2017
    X and S is a shared platform.

    X is not an SUV, that's what marketing wants people to think but it's mostly a different body on a car platform. (X)UV -> Model X. SUVs generally use truck platforms. XUVs are generally car platforms. It's basically a taller sedan using many of the same parts. And yes, Tesla has pretty much said as much at least once.
     
  7. Tesla Bargain

    Tesla Bargain New Member

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    Yes, interesting that this always comes up, though marketing terms are fluent. Here the X is mostly called a Crossover.
     
  8. Electric Jen

    Electric Jen Member

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    I still think it's too soon. It'll be quite a while before Anygal Jane can go test drive a Model 3, decide she wants it, and get it in a few weeks. Why not leave the S60 in place for those folks until then?
     
  9. J.Taylor

    J.Taylor Active Member

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    The 3s are almost out, so anyone wanting a low cost TESLA can order a 3. The 60 was really a 75, so the only real change is removing the partly locked battery for a discounted price deal. It is a deal TESLA no longer needs to offer to cover the potential price range comfort zone of its target customers. *(I expect that someday TESLA will offer a 3 that has a slightly upgrade battery locked to the lower originally offered capacity).
     

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