Tesla CEO Elon Musk's love-hate relationship with 'the media'

Discussion in 'In the News' started by evannex.com, Jul 21, 2018.

  1. evannex.com

    evannex.com New Member

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    Negative media coverage is a fact of life for any company, large or small. However, as it does in so many areas, Tesla approaches this problem quite differently than most firms do. Conventional wisdom has long been that companies shouldn’t respond to attacks in the media, but Elon Musk never got that memo. He responds quickly, bluntly and often colorfully.

    Lately, the anti-Tesla stories have been spewing forth like fastballs from a pitching machine - so quickly that you might think poor Elon has time to do little else than bat them away.

    When a media outlet offers constructive criticism, Tesla often responds in a constructive way. When Consumer Reports announced that it wouldn’t recommend Model 3 because of the new EV’s poor performance in a braking test, Elon Musk immediately promised to look into the matter. Within a week Tesla had improved Model 3’s braking via an over-the-air software update, and CR awarded the coveted Recommended rating.

    On the other hand, the Iron Man has never been shy about calling BS when he feels Tesla has been portrayed unfairly. To take just one example, Business Insider has been a frequent purveyor of anti-Tesla pieces, including one that claimed Model 3 production was producing an “insane amount” of scrap at Gigafactory 1, and another that accused the company of cutting corners by skipping a “critical” braking test.

    In the first case, inside information was provided to Business Insider by a Tesla employee, Martin Tripp, who is now being sued by Tesla for sabotaging the company’s manufacturing software and stealing trade secrets (Tripp claims he is not a saboteur, but a whistleblower).

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    Above: Track testing the Model 3 at Tesla’s Fremont factory (Source: @TeslaClubBE)

    Both of these hit pieces were written by Business Insider’s Linette Lopez, whom Elon Musk has accused of acting “as an inside trading source for one of Tesla’s biggest short-sellers” (apparently a reference to super-Tesla bear Jim Chanos) and “bribing” Mr. Tripp. The Twitter exchanges between Musk and Lopez have now degenerated into an undignified flame war.

    So, cui bono from the flinging of all this mud and FUD? Obviously, media outlets, of both the respectable and gutter varieties, profit from the huge appetite for Tesla news of any kind. However, it would be hard to deny that, despite the best efforts of its critics, Tesla benefits from the endless controversies in the form of “free publicity that just raises the company’s profile and drives demand for its cars,” as Brooke Crothers writes in a recent Forbes article.

    Tesla has been turning media lemons into publicity lemonade since the beginning. A 2008 snarky review of the Roadster and a 2012 turd-in-the-punchbowl article in the New York Times both evolved into media coups for Tesla (in the first case, the publicity was far from free - Tesla laid out a huge sum in legal costs). Both stories are told in detail in a certain book about Tesla.

    In fact, Mr Crothers thinks the frequent media clashes have become “pretty predictable and pretty boring.” The Musk vs media trope has now evolved into what you might call “meta-coverage” - that is, media coverage about media coverage, for example, recent articles in the Times and CNBC.



    Above: CNBC’s “Fast Money” crew discuss Elon Musk taking on the media (Youtube: x7W3_AFHeEM[/MEDIA]]CNBC Television)

    Journalists who engage in sketchy reporting don’t damage Tesla’s brand, says Crothers. “In the end, it serves Musk’s cause to expose the media as hacks out to get him.”

    When the custom-forged monoblock aluminum wheels hit the road, what matters is not the scare stories about fires, Autopilot crashes, cobalt, production problems, red ink, union-busting (we could go on, but you get the idea), but rather the quality of Tesla’s vehicles, and here even the company’s most ardent critics have little to say. The evil media, from mainstream car mags to amateur offerings on YouTube, overflows with rave reviews. The real winners in this battle would seem to be car buyers.

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    Note: Article originally published on evannex.com by Charles Morris

    Article: Tesla CEO Elon Musk's love-hate relationship with 'the media'
     
  2. joeski1

    joeski1 Member

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    #2 joeski1, Jul 21, 2018
    Last edited: Jul 21, 2018
    My impression is the media has been accurate on many points raised at TESLA.

    CR did fail the brake distances on the M3.

    And whining about that fact didn't do 1 thing to get those distances down. Why release a vehicle with sub par braking distances in the first place? Why let CR make that bad news to begin with? Who did the original in house brake testing and are they still employed by TESLA?

    How about the insurance institute's headlight tests. Didn't TESLA have issues with that "unfair test" too.? What was the outcome? Did they get those headlights through?

    I certainly wouldn't regard investor scuttlebutt aka seeking alpha as "actual news" .. more like rumors until proven. Questions and theories more than answers

    Did TESLA do those "missing" tests that are the " industry standard" or not?

    How did they prove it? Please refresh my failing memory for the record.

    I'm still waiting on my MS Bosch steering rack recall parts . No further info over many months. That is a confidence builder. Dont need the steering rack much.

    Today I found out those chippy Vegan seats are actually made from oil based plastic. Did I not buy this vehicle to reduce oil use.? Some critical guy told me those Vegan seat covers were made from recycled plastic bottles and chemical laced foams. Darn if he wasn't close!

    At least cow hide is a naturally based product.. Glad I opted for NexGen leather. Moooooo!

    The old saying is.. can't take the heat... well.. ?

    I think the ultimate answer is to take all that criticism to the bank and spend the interest to quiet the critics by surpassing any known or discovered flaws with a superior product. TESLA has had some success here. Well... keep it up!

    I ask simple questions and expect direct answers.

    Now why are all those M3's sitting out baking in the desert dust sun again?

    Why not just immediately deliver them to their buyers?

    I took delivery of my 2016 MS 90D much faster than I originally wanted to at TESLA 's behest.. they wanted to move that vehicle yesterday. So I went along and did the dance.. Why aren't they moving those dust gathering M3's to their buyers at a similar clip?
     
  3. mail2larryh

    mail2larryh Member

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    So now it is OK to have \"hate\" media. so long as the hated are chosen by a hand full of media execs who have an agenda. News is supposed to be presented objectively unless of course it is an opinion piece. Problem is these days most of the garbage we call news or product reporting or whatever, is usually someone\'s warped opinion mostly in pursuit of monetary gain or political ambition (same thing).  Elon Musk is a highly intelligent energetic dreamer who wants a better world for everyone, so that makes him an enemy of those who want to control every facet of that world.
     
  4. Discerning buyer

    Discerning buyer New Member

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    Musk is in a war with:
    Oil producing countries, Coal Producers, Dirty energy, Fuel Corporations, Automakers, Auto Unions, Defense contractors, Dealerships associations, State Congresses, Wall Street Speculators, Dirty \"journalists\" and Lunatics of all kind !!

    He is fighting LIES, EVIL, MONEY, MAFIA for a better future for all of us.
    Are you going to let him alone on this battle ??
     

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