Porsche CEO opens up about Tesla, hints that Mission E will bring back buyers

Discussion in 'Model S' started by gene, Nov 30, 2017.

  1. gene

    gene Moderator

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    #1 gene, Nov 30, 2017
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    Porsche’s North America CEO Klaus Zellmer opened up about his thoughts on Tesla who, this year, is showcasing a Model 3 as an exhibitor at the LA Auto Show. The legacy German auto maker is also in town to highlight four new vehicle updates this year in its fifth largest market.

    In an interview with CNBC reporter Phil LeBeau, Zellmer says that “Porsche and California has always been a love affair,” adding that California is “the origin of lots of disruptions.” The Porsche executive would call out the likes of Google, Apple and Facebook as companies that are making a statement in the e-mobility sector. But noticeably absent in his list of names is arguably the largest California-based disruptor in the electric mobility market - Tesla.

    Without missing a beat, LeBeau quickly points out the omission.

    “And another one of those companies that started out here [California] - Tesla - is widely viewed as one of your chief competitors. Does Tesla take buyers away from Porsche? Or have you lost buyers to Tesla, as people said ‘I want to go with a Model S instead of a particular Porsche model?'”

    MUST SEE: Ludicrous Tesla Model S teaches showboating Porsche why electric drivetrains win [Video]

    The Porsche executive would admit that some buyers may have turned to other brands as they focus their attention on battery electric vehicles that have connectivity.

    “I think we have lots of respect for Tesla - and, yes, I’m sure there are some Porsche customers, that in terms of connectivity, digital stuff in the car and electric battery in the vehicles, didn’t find the car that they wanted with Porsche so they bought somewhere else,” says Zellmer. “Now the good news is that we’re working on something that we might be able to attract them back with our brand.”

    What’ he’s referring to is, of course, Porsche’s upcoming all-electric Mission E that by all accounts stacks up relatively well against Tesla’s flagship Model S sedan. Similar to Tesla’s base Model S, Porsche’s four-door sports sedan will have dual electric motors and able to reach a top speed of 155 mph. The Mission E is reported to have a starting price between $80,000 to $90,000, also comparable to Tesla’s Model S.

    Watch below as Porsche CEO talks candidly about losing customers to Tesla.

    Article: Porsche CEO opens up about Tesla, hints that Mission E will bring back buyers
     
  2. Graham Sutton

    Graham Sutton New Member

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    A master class in side stepping the obvious. "So as Porsche is first a foremost a performance brand why is it the Mission E is slower than Teslas average Sedan let alone the Roadster, are you ham stringing your EVs to help the 911 hang on till the bitter end and short changing your customers on performance?"
     
  3. edhart2020

    edhart2020 New Member

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    Porsche is too good to not respond to the challenged from Tesla. I have to believe that the Mission E will be a success.  BUT....Tesla will surely have a few surprises of its own in the Model S. Things are getting yeasty!
     
  4. oh.justin

    oh.justin New Member

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    The Mission E is either going to be a relative success or big flop. Why? Tesla will probably take their customer base who do want EV instead due to brand appeal for EV. When you want a cut of prime rib, you don\'t go do the bakery. It\'s more about reliability while maintaining the image, and all the cards for EV reliability fall into the hands of Tesla. If the Mission E fails on reliability Porsche suffers little. Customers will process this high ticket item choice and go with the established brand of EV. This is why it\'s always important to be the first one there to provide, such was with the iPhone.
     
  5. J.Taylor

    J.Taylor Active Member

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    Mission E is missing one really important feature ... a supercharger network.
    Can any car survive or succeed without an infrastructure? Not really.
     
  6. Darren

    Darren New Member

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    Exactly. Producing a successful EV has just as much to do with infrastructure as with the car. Porsche is also missing a direct-to-consumer sales model, solar capabilities and energy storage like the powerwall. Conventional automakers are too beholden to dealer groups and big oil to fully commit to EV's.
     
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  7. sharpgtr

    sharpgtr Member

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    I’ve been a die hard Porsche enthusiast for decades but my last 2 cars were Tesla’s. Still I do have a deposit on a Mission E that would have been placed on a Gen 2 Roadster if they didn’t demand what I felt was an unreasonable deposit. Competition will improve both brands and Porsche may not be First but they will be a player.
     
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